How do I track who viewed my presentation? What does the reporting data mean?

You can track who has viewed your presentation, as well as discover how long they watched, which slides or percentage of the video they consumed, and so much more.

To see analytics for a particular presentation, click on the number of views to the right of the presentation title. This will bring you to the dashboard screen where you can see the number of views, average engagement score, and more.

Be sure to click on Show quiz results if your presentation has a quiz, so you can also see who passed or failed, and how they answered each question.

Note: A viewer id will become the email address of the viewer if there is a guestbook registration on the presentation; otherwise, it will be an auto-generated session id to distinguish viewers.

Engagement Score: This is the percentage of the presentation watched. So if a presentation was 10 minutes in length and someone only watched 2 minutes of it, their engagement score would likely be a 2. It is tracked by the furthest point in the presentation the viewer reaches, and in the detailed report, you can see how long they stayed on the page. Additionally, the highest engagement score someone can have is a 9, and they can only reach a 10 if they clicked on a link or downloaded an attachment.

Bounce Rate: This is the percentage of those who received a 0 engagement score. 

Retention Waterfall: This visually tracks your viewers by engagement score in terms of the time they watched to the time they fell off. You can interpret the abandonment rates very easily this way; in other words, what does this tell you about how well your content is doing. 

To download a report, scroll below the dashboard. Use your mouse and scroll anywhere on the chart. In the upper right corner, you will see 3 horizontal lines, and the ability to: 

a) change the pivot tables by viewing preference. 

b) search for a particular person.

c) download the CSV file which you can save as an excel file onto your device.

Unique Viewers: This is each individual viewer's best attempt at the presentation. There will only be one unique viewing session or one unique viewer id for each unique viewer that watched. Their best attempt refers to their best quiz score or their highest engagement score. You will also see how they answered the guestbook registration fields if you have one for this presentation.

Full View Log:  This is a report of all the viewers and all of their sessions, including guestbook registration fields. You WILL see duplicates. 

Note: A viewer id will become the email address of the viewer if there is a guestbook registration on the presentation; otherwise, it will be an auto-generated session id to distinguish viewers.

If you checked Show Quiz Results you will also see the following reports:

Full Quiz Log: This is a report of every attempt at the quiz, the passing score required, the score of the viewer, the status, if they passed or, failed, and the number of questions answered correctly out of the total number of questions. Note: if you have more than one quiz in a presentation, you will see the results of every quiz here. You can sort by quiz.

Quiz Responses: This report will tell you how each person answered each question on the quiz. This is where you can get verbatim responses to your open-ended questions as well. 

If you had a Guestbook Registration on your presentation, you will also see this report:

Guestbook Registrations and URL Parameters: This report will give you all the answers supplied in the guestbook by each unique viewer. Any custom fields you added will show up here in the report as well. Note: only the first ten guestbook fields will show up in both the Unique and Full Viewer logs, but more than 10 fields will show up here as well. 

PS: If you are an Administrator or Super Administrator, you will also have the Account and Author Tabs, which will give you a dashboard or an overview of all the presentations or authors within that account.

To learn about Tags and how tags are used in reporting, CLICK HERE

For more on analytics please reference our "Practical Guide-Video Analytics and Tracking"

All Knovio reports are displayed in UTC time.